Creative Strategy & Executive Production · Athens

Ideas that
strike.
Work that lands.

Brand platforms, campaigns, and storytelling systems — built for the moment and beyond it.

Brand Strategy Creative Direction Executive Production Narrative Design Film & Photography AI-Assisted Workflows Social Content Systems Live Event Production Brand Strategy Creative Direction Executive Production Narrative Design Film & Photography AI-Assisted Workflows Social Content Systems Live Event Production
Key Visual System

Three visual modes.
One Thunderads core.

The identity now works as a system, not a single effect. Burst for presence. Network for thinking. Motion for execution. Same logo. Different job to do.

01 · Core Burst

Own the frame.
Hit first.

Primary hero key visual for the homepage, covers, intros, and high-impact brand moments.

HeroCoverBrand
02 · System Network

Show the logic.
Not just the flash.

Use when the story is about capability, process, or how strategy turns into outputs across channels.

AboutDecksCapabilities
03 · Motion Strike

Make it move.
Then make it land.

Execution layer for reels, transitions, case study intros, and fast-moving campaign assets.

MotionReelsTransitions
CoreUse when Thunderads needs to own attention immediately.
SystemUse when the visual needs to explain range, structure, or capability.
ExecutionUse when the visual needs speed, momentum, and delivery energy.
Motion System

Move like Thunderads.

The motion layer should feel charged, not busy. Snap over drift. Pulse over gimmick. Every move needs a job: attention, transition, or emphasis.

Movement Principle

Fast entry. Clean hold. Sharp exit.

Hero pulses, cursor trails, line activations, and case transitions should all feel like one system — not random effects fighting each other.

Hero pulseSlow ambient energy from the center every 6–8 seconds. Low opacity. No constant flashing.
Hover responseButtons, cards, and cases react in under 180ms. Tiny lift. Tiny glow. No floaty delay.
Section revealUse vertical rise plus fade. 30–40px max. Stagger only when there is hierarchy to show.
Transition strikeUse the Motion Strike KV for reels, intros, and case breaks where speed matters more than explanation.
MicroCursor ring, button snap, card glow, title nudge.
MidSection pulse, KV hover, case-study reveal, nav state change.
MacroHero build, intro bumper, reel opener, cinematic case transition.
Selected Work

The work
speaks
for itself.

Two decades of brand campaigns, event productions, and content systems. Each project a full commitment — from strategy through final delivery.

Case Study · Executive Production · Athens 2025

Mastercard
Innovation Forum.
The future together.

ClientMastercard Greece
AgencyMSPS
ScopeFilm · Photography · Social
VenuePiraeus 260, Athens
Scale450 Guests
Year2025
View Case Study → 2 Films · 303 Stills · 9 Campaigns

450

Guests

303

Stills

9

Campaigns

2

Films

Google

Grow Greek Tourism Online

Campaign · Strategy · Production Coming Soon →
National Bank of Greece

Brand Platform & Campaign

Brand Strategy · Creative Direction Coming Soon →
What We Do

The full spectrum.
Strategy to screen.

Every project starts with a question nobody has asked yet. Then we find the answer and make it impossible to ignore.

01

Brand Strategy

Brand platforms built to last. Positioning, narrative architecture, and identity systems that hold up under pressure and across markets.

02

Creative Direction

From brief to final frame — the creative vision that keeps every element working as one. Campaigns with a spine, not just a look.

03

Executive Production

Full-service production from pre to post. Film, photography, live events. Delivered on time, at scale, without compromise.

04

Narrative Design

Stories that earn attention. Storytelling systems built for the long arc — not just the next post, but the next five years of the brand.

05

Social Content Systems

Content architectures, not one-off posts. Platform-native formats, same-day production, and editorial rhythms that compound over time.

06

AI-Assisted Workflows

Proprietary AI-augmented production pipelines that cut timelines without cutting corners. The tools change. The standard doesn't.

Who We Are

One practice.
No filler.

12+

Years active

2

Decades in the industry

ATH

Based in Athens

Clients include
Mastercard Google National Bank of Greece Hoper Aviation MARS Petcare R/GA

Thunderads is a creative strategy and production practice founded in Athens in 2013. We deliver brand platforms, campaigns, and storytelling systems for clients who want work that moves — not work that checks a box.

Founder George Chorevas brings over two decades of experience across advertising, film production, and brand strategy. From executive roles at McCann and Sohosquare to independent practice, the through-line has always been the same: ideas with ambition, execution without excuses.

We operate internationally and are open to projects from anywhere. The practice is built to be lean, fast, and fully committed — with AI-augmented workflows that compress timelines without compressing quality.

Athens · Open to APAC & Global

Ready to make
something
worth making?

We work with brands, agencies, and ambitious teams who want creative that earns its place. Tell us what you're building.

Based in

Athens, Greece

Available for

Global Projects · APAC · Remote

Est.

2013